Morita's passion was innovation. Sony employees were encouraged to develop new designs and products, and the company held contests to help motivate creativity in product design. Morita's strategies helped steer Japanese industries toward creation of new technologies instead of merely making cheap knock-offs of items developed in the West.
Sony introduced various innovative products to America and the world. The famous 'Walkman' has even become part of the standard lexicon (language) of the English world. One of a ton of other products that Sony also introduced that stands out is the VCR, or video cassette recorder.