Banks and bondholders lost hundreds of millions of dollars but opted to restructure his debt to avoid risking losing even more in a court fight. By 1994, Trump had eliminated a huge portion of his $900 million personal debt and reduced substantially his nearly $3.5 billion in business debt. Forced to relinquish the Trump Shuttle (bought in 1989), he retained Trump Tower in New York City and control of his three casinos in Atlantic City. In 1999, Trump toyed with running for president on the Reform party ticket. Crippling debt payments forced his casinos into bankruptcy again in 2004, and Trump's stake in the company was greatly reduced when it emerged from bankruptcy in 2005. Widely known as simply "the Donald," Trump stars in his own reality television show, which debuted in 2004.