Porsche has a reputation for producing high-end sports vehicles that, despite their high performance, are reliable and tractable enough to be used for daily driving, and of high manufacturing quality and durability. In a May 2006 survey, Porsche was awarded first place as the most prestigious luxury automobile brand by Luxury Institute, New York; it questioned more than 500 households with a gross annual income of at least $200,000 and a net worth of at least $750,000.
The current Porsche lineup includes everything from an entry-level roadster (the Boxster) to a supercar (the Carrera GT). Their most famous product is the 911. Future plans include a high performance luxury sedan, the Panamera. Also, Porsche is a leader in modern turbocharging technology, being the first to use a variable geometry turbocharger in a gasoline powered production automobile.
As a company, Porsche is known for weathering changing market conditions with great financial stability, while retaining most production in Germany during an age when most other German car manufacturers have moved at least partly to Eastern Europe or overseas.