McDonald’s wanted to celebrate the next generation of basketball stars by bringing the All American Games to Houston's Toyota Center for the very first time. Fans received a first look at some of the nation’s top emerging players as they take their talents to the court.  Narrative Media enlisted the services of MY VIP LIFE to support the production of the McDonald's Fan Zone experience that featured interactive games, live music, celebrity appearances, and unlimited Big Macs at Discovery Green Park in Downtown Houston.