OUR STORY

In 2009, we partnered with our first consumer brand, activating Rockstar Energy Drink for an elite audience of collegiate athletes in Florida competing to be crowned the best cheerleaders and dancers in North America.

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What began as a single activation quickly became something bigger.

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Our founder, Courtney Foote, launched Pom Poms and Spirit Sticks as a celebration of collegiate athleticism and culture. It evolved into an annual, can’t-miss event—drawing the attention of brands eager to be part of something authentic, energetic, and culturally relevant.

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That momentum became the foundation for what is now My VIP Life.

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From Las Vegas, we help the world’s leading brands create unforgettable connections through premium event experiences. We specialize in immersive, VIP-style environments that don’t just impress—they deliver measurable impact and build lasting brand loyalty.

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From expert event management to curated staffing, we bring together the right strategy, the right people, and the right energy—turning every moment into a powerful brand experience.