Why The Pro Cheer League Needs Premium Hospitality

Get ready to cheer because the Pro Cheer League by Varsity Spirit is taking the world of cheerleading to exhilarating new heights! This exciting league showcases the incredible talent and passion of cheerleaders across various cities, bringing together fans and athletes in a celebration of athleticism and artistry.

The competition cities are buzzing with anticipation as they prepare to host these electrifying events! From vibrant urban centers to charming locales, each city promises a unique atmosphere that amplifies the excitement. Whether you're in Houston, Atlanta, or Nashville, there's a chance for you to witness jaw-dropping performances that blend dance, stunts, and heart-pounding routines.

Cheerleading is more than just a sport; it's a global phenomenon! With brands like Varsity Spirit leading the way, cheerleading has exploded in popularity around the world. Millions participate at various levels—from local squads to elite teams—making it a dynamic and engaging community. And guess what? The buzz around cheerleading reaching Olympic status is growing louder every day! As fans rally behind this vibrant sport, we can only hope to see our favorite cheer celebrities on the Olympic stage soon!

Pro Cheer League is in a crowded niche professional sports market that already includes softball, volleyball, 3-on-3 basketball, lacrosse, indoor football. Varsity Spirit's new professional cheerleading league is the only league with a major TV deal that doesn't offer premium experiences to spectators. As new leagues continue to emerge, competition for premium fan experiences will evolve.

What Are Premium Experiences?

A premium experience refers to a higher-priced ticket that offers additional benefits compared to standard tickets. For sporting events, these tickets are usually located in prime seating areas, providing an enhanced view of the stage, court, or field. Premium tickets are designed to offer an enhanced experience for attendees.

Will the new Pro Cheer League answer the demand and give fans premium offerings?

So grab your general admission tickets for an upcoming event with the hope that premium experiences will be available in the future. The Pro Cheer League isn’t just about ticket sales and competition; it’s about passion, community, and unforgettable moments that will leave fan cheering for more!

The league’s five-event national schedule includes appearances at major Varsity-produced competitions:

• Jan. 16, 2026: JAMfest Super Nationals – Indianapolis, IN

• Feb. 13, 2026: CHEERSPORT Nationals – Atlanta, GA

• Feb. 27, 2026: NCA All-Star Nationals – Houston, TX

• Mar. 13, 2026: USA All Star Super Nationals – Anaheim, CA

• Mar. 27, 2026: Pro Cheer League Championship – Nashville, TN