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Party Planner
7 Seconds To WOW: What the Best Event Planners Know About Entrances
Guests decide how they feel about your event in the first 7 seconds. Here's what 10 award-winning entrances get right.
3 days ago5 min read
The Brands We Work With Build Experiences. Here's How To Do It.
Most brands show up to major events with a logo and a folding table. The ones people actually talk about spent months engineering a temporary world that happens to have their name on it. Here's exactly how that gets built.
Jun 3010 min read
Pitch Perfect Evening: Planning The Dinner Party
A theme should be felt, not announced. You're invited inside the planning and execution of a luxury soccer-themed dinner party for executives and athletes.
Jun 224 min read
How To Staff the F1 Las Vegas Grand Prix Hospitality Experience
We have been a part of F1 Las Vegas from the inside. What we saw confirmed everything we build our staffing approach around at My VIP Life — and made clear that most events don't come close to demanding this level of preparation. Here's exactly how to execute it.
Jun 145 min read
Why Hiring Event Staff First is Crucial for Successful Social and Corporate Events
Hiring event staff is usually the last box checked for party planners. It should be the first.
Jun 24 min read
Luxury Hotels Are Going All In For The World's Biggest Sporting Event
The 2026 FIFA World Cup has arrived in North America. Hotels are pulling out every stop to win the high-end traveler. From Raffles Boston's $75,000 private helicopter ride to Gillette Stadium to a $62,000 Ritz-Carlton suite in New York with tickets to Brazil vs. Morocco — luxury hotels across North America are engineering once-in-a-lifetime World Cup experiences.
Jun 28 min read
The Net-Zero Event Playbook: 10 Ways Producers Can Hit Carbon Neutral Without Killing the Vibe
Net zero is the new premium. Discover 10 proven strategies event producers use to achieve net zero carbon footprint with real brand examples and a practical playbook from My VIP Life.
May 255 min read
Millennials and Gen Z Don't Want to Be Marketed To — Do This Instead
Brands and hospitality companies are losing Millennials and Gen Z by marketing at them. Here's the data-backed playbook for earning the loyalty of younger consumers and guests.
May 58 min read
White Glove Service vs. VIP Service: What Corporate Event Planners Need to Know
White glove service and VIP service are not the same thing — and for corporate event planners, knowing the difference is the difference between an event that impresses everyone and one that truly matters to the right people.
Apr 145 min read
Creative Brand Logo Placement Ideas For Experiential Events
Most experiential events get logo placement completely wrong. The best logo placements are the ones that guests never notice.
Here are some creative brand placement ideas that make guests interact with your brand instead of just seeing it.
Mar 212 min read
Holiday Party Planning Dos and Don'ts
The tradition of office holiday parties dates back to the early 20th century, evolving from simple gatherings to elaborate celebrations that foster team spirit and camaraderie among employees. Initially, these events were modest, often featuring a potluck meal or a brief acknowledgment of the season. Over time, they have transformed into more sophisticated occasions that celebrate not only the holidays but also the achievements of the year. When planning an adult holiday part
Dec 15, 20252 min read
Is White Glove Service Appropriate In Hospitality?
Is White Glove Service Appropriate? Hospitality has been using it incorrectly for decades.
Jul 15, 20252 min read
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