top of page
Case Studies
Learn insights behind experiential marketing event planning.
The Net-Zero Event Playbook: 10 Ways Producers Can Hit Carbon Neutral Without Killing the Vibe
Net zero is the new premium. Discover 10 proven strategies event producers use to achieve net zero carbon footprint with real brand examples and a practical playbook from My VIP Life.
May 255 min read
Millennials and Gen Z Don't Want to Be Marketed To — Do This Instead
Brands and hospitality companies are losing Millennials and Gen Z by marketing at them. Here's the data-backed playbook for earning the loyalty of younger consumers and guests.
May 58 min read
The WNBA's Unstoppable Rise: How Experiential Marketing Fueled a Movement
In 2022, 4 brands showed up to the WNBA All-Star fan fest. Now, brands are begging to be at WNBA events. That's not a trend. That's a takeover.
Apr 65 min read
Why The Pro Cheer League Needs Premium Hospitality
Fans are paying top dollar for premium access to experience professional sports. The Pro Cheer League is the newest sports league to launch. Why hasn’t professional cheerleading tapped into premium experiences?
Oct 18, 20252 min read
10 Most Common Event Production Mistakes
Avoid these common production mistakes by event planners.
Jul 12, 20252 min read
Event Access Fraud: A Case Study
The drama of protecting exclusive events.
Jun 24, 20251 min read
What Is Experiential?
From Superbowl parties to fashion shows, learn why 77% of consumer brands use experiential events to reach audeinces.
Jun 14, 20251 min read
bottom of page