What Is Experiential?

77% of brands have implemented 'experiential' into their marketing strategies (*CVENT).

Experiential is the interactive act of having experiences in person. Brands host experiential events to connect with their audiences. Through immersive story telling, audiences get to experience consumer brands and their products in a fun memorable way.

What Are Examples Of Experiential?

We are all familiar with traditional marketing such as television commercials, street billboards, and those pesky email advertisements. Experiential marketing is a newer strategy to reach new and existing audiences to form brand loyalty.

Here are examples of experiential strategies:

Tech Demonstrations - Genius Bar, Apple

Food & Beverage Demonstrations - Sample Stations, various brands

Pop Ups - Pop Up Sponge, SUPREME

Streaming - Netflix House, Netflix

Concerts/ Festivals - Heineken House at Coachella, Heineken

Arenas - Toyota Center, Toyota

Why Is Experiential So Powerful?

Here are the facts, according to Statista:

• 85% of event attendees are more likely to make a purchase after a branded event.

• 70% of attendees become repeat customers after an experiential event.

• 72% of Millennials are more inclined to engage with brands that offer experiences.

Consumer brands have noticed the opportunity to connect with audiences.

• 77% of brands use experiential marketing strategies.

• 99% of experiential attendees take pictures and video then shares it.

How Do I Activate My Brand?

My VIP Life helps the world’s leading brands create unforgettable connections through premium event experiences. We specialize in immersive, VIP-style events that don’t just impress—they drive measurable results and lasting brand loyalty. From expert event management to curated staffing solutions, we bring the right people and energy together to turn every moment into a powerful brand experience.

visit myVIPlife.com to learn more about our services.