Net zero is the new premium. Discover 10 proven strategies event producers use to achieve net zero carbon footprint with real brand examples and a practical playbook from My VIP Life.

In 2022, 4 brands showed up to the WNBA All-Star fan fest. Now, brands are begging to be at WNBA events. That's not a trend. That's a takeover.

Most experiential events get logo placement completely wrong. The best logo placements are the ones that guests never notice. Here are some creative brand placement ideas that make guests interact with your brand instead of just seeing it.

Fans are paying top dollar for premium access to experience professional sports. The Pro Cheer League is the newest sports league to launch. Why hasn’t professional cheerleading tapped into premium experiences?

Built Ford Tough tailgate season is here. Join the Ford family to win VIP access to Houston Texans.