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R_Ford Texans Tailgate Team_myviplife_12_edited.jpg
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20 Days
1,000+ Daily Engagement
350 Acres

MISSION

STAFFING        MANAGEMENT        HOSPITALITY

Football season in Texas means tailgating with friends and family. Audacy, in partnership with Ford, enlisted My VIP Life to provide interactive brand ambassadors at every Houston Texans home game to give fans the opportunity to recieve VIP access to a future game by joining the Ford Family Texans Experience.  Audacy serves as a crucial partner of the Houston Texans, broadcasting their games on Sports Radio 610, The Bull 100.3 FM, and in Spanish on Mega 101 through the Audacy App. and the Texans Radio Network affiliates.

RESULTS

  • 1,000 + FORD H -Town Proud Shirts Distributed Per Game

  • 8,000 + Fans Directly Engaged Through Foot Traffic

  • Increased Streaming and Downloads of the Audacy app.

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