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Rodeo Houston BBQ Cookoff NRG_The BUll Honky Tonk Audacy My VIP Life Brand Activation_07.j
3 Days
3,000+ Capacity
8,000 SqFt.

MISSION

STAFFING        MANAGEMENT        HOSPITALITY

Break in your boots on the dance floor at 100.3 The Bull's Honky Tonk presented by Bud Light during the annual world famous Rodeo Houston BBQ Cookoff.  The only way to attend this exclusive three-day private event was to traditionally win access wristbands directly from the radio station.  Audacy enlisted the My VIP Life activation team to provide specialized staffing and event management.

RESULTS

  • The Bull's Honky Tonk activation Won 2nd best hospitality space at the BBQ cookoff festival. 

  • The American Country Music Awards (CMA) crowned Houston's rodeo Rodeo Of The Year.

  • Intercepted and confiscated over 800 fraudulent wristbands.  

My VIP Life Hospitality Brand Activation Ballroom Tycoon Hotel Party__BRAND.jpg

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