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3 Days
3,000+ Capacity
8,000 SqFt.
MISSION
STAFFING MANAGEMENT HOSPITALITY
Break in your boots on the dance floor at 100.3 The Bull's Honky Tonk presented by Bud Light during the annual world famous Rodeo Houston BBQ Cookoff. The only way to attend this exclusive three-day private event was to traditionally win access wristbands directly from the radio station. Audacy enlisted the My VIP Life activation team to provide specialized staffing and event management.
RESULTS
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The Bull's Honky Tonk activation Won 2nd best hospitality space at the BBQ cookoff festival.
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The American Country Music Awards (CMA) crowned Houston's rodeo Rodeo Of The Year.
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Intercepted and confiscated over 800 fraudulent wristbands.
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