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my vip life premium hospitality brand activation celebrity press sphere las vegas wizard o
my vip life brand activation yellow brick carpet sphere las vegas wizard of oz press kris
1 Days
2,000 Capacity
18 Acres

MISSION

STAFFING        MANAGEMENT        HOSPITALITY

Celebrities followed the yellow brick road for the modern day movie premiere of The Wizard of Oz at Sphere Las Vegas.  The magical yellow brick carpet entrance to the new Wizard of Oz experience at The Sphere Las Vegas was produced by Allied Global Marketing, created by Boiler Room Creative, and My VIP Life was on site providing additional project management support.

RESULTS

  • 20,000+ Media Impressions

  • 1,000+ Celebrities and Influencers present

  • Standing Ovation For Judy Garland

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