Guests decide how they feel about your event in the first 7 seconds. Here's what 10 award-winning entrances get right.

A theme should be felt, not announced. You're invited inside the planning and execution of a luxury soccer-themed dinner party for executives and athletes.

We have been a part of F1 Las Vegas from the inside. What we saw confirmed everything we build our staffing approach around at My VIP Life — and made clear that most events don't come close to demanding this level of preparation. Here's exactly how to execute it.

Most experiential events get logo placement completely wrong. The best logo placements are the ones that guests never notice. Here are some creative brand placement ideas that make guests interact with your brand instead of just seeing it.

The Kickoff Party - Join Our Football Tailgate Team of Brand Ambassadors This Season!