In 2022, 4 brands showed up to the WNBA All-Star fan fest. Now, brands are begging to be at WNBA events. That's not a trend. That's a takeover.

Most experiential events get logo placement completely wrong. The best logo placements are the ones that guests never notice. Here are some creative brand placement ideas that make guests interact with your brand instead of just seeing it.

Halfway through the year, see what's trending in event production technology.